So, I’m sitting at home, watching ESPN with my husband, when a commercial catches my eye. It is a commercial for Dr Pepper Ten. Have you seen this, dear ladies? Here is the plot: Some men are driving around an action movie in a Jeep-type vehicle, drinking a soda. The man with the soda is telling the camera about what men want, amongst these things is said ‘manly’ beverage. He mentions that women can keep their romantic comedies, etc. to themselves and then, the new slogan pops out of his mouth and onto the screen: “It’s not for women”
My jaw literally dropped. I had to re-watch the commercial to make sure I wasn’t imagining things. Have the people at the Dr Pepper Snapple Group lost their minds? Did they just honestly tell me that one of their drinks is made to be consumed solely by men? How is this ok with everyone?
Let’s look at this rationally. The product they are selling is a soft drink. A soda pop. A carbonated beverage. Water with some artificial flavors, colors, and caffeine mixed in. And somehow, it is more masculine than other drinks. You’re probably just as confused as I was at this point.
As I just found out, diet sodas are mainly consumed by women. Therefore, Dr Pepper had the brilliant idea to make a light soda that will appeal to male consumers as well. They did not decide to do this subtly, like their competition Coke Zero or Pepsi Max, through ads that are marginally sexist, but instead went full steam ahead and are blatantly saying that this particular drink was produced for the sole consumption by men. Not because there is anything in the soda that wouldn’t be suitable for females to drink, but because they are trying to target a new market.
Well, dear Dr Pepper people, I received your message loud and clear! I will never again purchase one of your beverages- the men of this world can have every single one of them. Please know that I will also not be buying the sodas for anyone else in my household, including the two males. Furthermore, I will let every woman I know not to purchase any more of your artificial crap drinks because clearly we women are not important consumers in your opinion.
My husband doesn’t quite understand why I’m upset. It’s just a joke, they’re just kidding. They’re not doing any harm by saying these things. A few years ago, I may have agreed with him. Because I consider myself a strong woman who is more than able to take a good joke. The problem is that this isn’t a good joke, or even a mediocre one. It’s not witty, it’s not imaginative, it’s just blatantly in bad taste.
When football is on TV, it is all testosterone on the set. There are countless other companies who make fun of women or feminine traits. I just watched a commercial for Miller Light in which one of the male beer drinkers is being accused of having done something ‘unmanly’. Again, my husband doesn’t understand my disgust with such tomfoolery, such 'innocent' banter.
What exactly does ‘unmanly’ mean? If something is not manly, it is womanly. So, if being ‘unmanly’ is undesirable that means that being womanly is undesirable. It means that being a woman or feminine is not as good. It is not worth as much.
I live in a world in which there is supposed equality, which of course is completely untrue. In my world, my church is controlled exclusively by men- women are not allowed to be priests or anything else of importance. In my world, I have never had a female as my highest boss- they have always been men. In my world, there are things that women ‘just don’t do’ because it is not socially acceptable. In my world, there has never been a female president of the USA. In my world, there has to be a Women’s History Month because every other month is reserved for men’s history. In my world, most sports on television are played by men, with women not even allowed to participate.
There is no equality. In my honest opinion, most men feel superior to us women. As you all know, we make up more than 50% of the world’s population! Why are we letting this happen? It is a mystery to me. Either way, in my world, there will no longer be any Dr Pepper. I hope you other ladies will follow suit.